I read a lesson today on NICHE marketing basically on the internet! Lets take my industry – Engraving. Lets just say the chance of me getting to the top 10 on the internet JUST because of Trophies isn’t very likely! I mean engravers or trophy house are plentiful aren’t they? I can’t say that I’m someone in the middle of quality, because I don’t think I am! We do a good job, but how many times are people willing to go do page 30 of the internet to find me? People on the internet AREN’T very patience! I know I’m not either at times! LOL! Its the same thing when you hear about people that sell baskets, children’s clothing, jewelry for example!
I decided I was going to take this free SEO course that I found online. SEO Training by GNC Web Creations is the name of it, and its all yahoo group based. It has lessons that you do to learn. I may not be able to apply EVERYTHING to my free website, but it will give me a good idea of what I need when purchase of webspace comes into the picture!
As you can guess the lesson today was about finding your NICHE! One of the teacher’s examples was she does web design, and made a point of letting every one know just HOW MANY web designers there are! She targets (for one thing) motorcyles websites!
She mentions that every page within your website is a door to people. My example may not be as DYNAMIC, but I will give a try! One page on my site may be dedicated to SOCCER TROPHIES, and another page BASEBALL TROPHIES. If I have one page with all themes one page chances are good no one is going to stick around searching pass the cheerleader trophy, science club trophy, football trophy to get their SOCCER trophy! She hasn’t said it yet, but I would assume you are to optimatize each page per theme! It doesn’t matter if your customer comes to your site on page 2000 if that is where their product is!
Does this mean you leave out all those OTHER products that you sell? Nope! Just focus on the ‘special’ or ‘niche’ trophy in my case! It may not even be TROPHIES for me. I will have to see!
She had a good article on her site!
A Million Dollars Check it out!
Baseball Flame Spinning Colored Sports Resins Award. This trophy or gift will be well received by your recipient! They come in specially designed boxes!
With this charming design you have the weight of resin material, and comes with a ball that spins. Something new besides the traditional awards we may have received in the past. Get noticed by giving something different, and exciting!
They are approx 8″ tall, and accept 7/8″x 3 1/2″ plate approx.
Part Number JDS302
We will send your engraved plates separately!
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