Find your NICHE on the internet!

17 07 2007

I read a lesson today on NICHE marketing basically on the internet!  Lets take my industry – Engraving.  Lets just say the chance of me getting to the top 10 on the internet JUST because of Trophies isn’t very likely!  I mean engravers or trophy house are plentiful aren’t they?  I can’t say that I’m someone in the middle of quality, because I don’t think I am!  We do a good job, but how many times are people willing to go do page 30 of the internet to find me?  People on the internet AREN’T very patience!  I know I’m not either at times!  LOL!  Its the same thing when you hear about people that sell baskets, children’s clothing, jewelry for example! 

I decided I was going to take this free SEO course that I found online.  SEO Training by GNC Web Creations is the name of it, and its all yahoo group based.  It has lessons that you do to learn.  I may not be able to apply EVERYTHING to my free website, but it will give me a good idea of what I need when purchase of webspace comes into the picture!

As you can guess the lesson today was about finding your NICHE!  One of the teacher’s examples was she does web design, and made a point of letting every one know just HOW MANY web designers there are!  She targets (for one thing) motorcyles websites!

She mentions that every page within your website is a door to people.  My example may not be as DYNAMIC, but I will give a try!  One page on my site may be dedicated to SOCCER TROPHIES, and another page BASEBALL TROPHIES.  If I have one page with all themes one page chances are good no one is going to stick around searching pass the cheerleader trophy, science club trophy, football trophy to get their SOCCER trophy!  She hasn’t said it yet, but I would assume you are to optimatize each page per theme!  It doesn’t matter if your customer comes to your site on page 2000 if that is where their product is!

Does this mean you leave out all those OTHER products that you sell?  Nope!  Just focus on the ‘special’ or ‘niche’ trophy in my case!  It may not even be TROPHIES for me.  I will have to see!

She had a good article on her site!

A Million Dollars   Check it out!

Baseball Flame Spinning Resin Figure Trophy Award or Gift

Soccer Trophy

Baseball Flame Spinning Colored Sports Resins Award. This trophy or gift will be well received by your recipient! They come in specially designed boxes!

With this charming design you have the weight of resin material, and comes with a ball that spins. Something new besides the traditional awards we may have received in the past. Get noticed by giving something different, and exciting!

They are approx 8″ tall, and accept 7/8″x 3 1/2″ plate approx.
Part Number JDS302
We will send your engraved plates separately!





Interactive help with learning html

13 07 2007

HTML Now!   This is a site I went to to learn basic html, and some advanced lessons as well.  You don’t have to have any special html editor software or anything.  See the screen shot below!

Above is a screenshot.  Above that he helps you with a html principal, and then asks you to use the screen to type in the html to see if you got it right.  I really got alot out of it, and wanted to share!

Diamond Resin Plate Trophy Award for Cheerleader, Cheerleading

Diamond Resin Plate Trophy Award for Cheerleading Cheerleader

These trophies include hanger and bolt for standing. They are Individually boxed and we will send you an engraved plate for it.

Comes in two Sizes!!

Size is appox 4.5″ x 6″
Plate area is approx. .75 x 2.25″
Part Number DPS63

Larger Size is 6″ x 8.5″
Plate area is approx. 1″ x 2.75″
Part Number DPS13





GooglePages are FUN! You have one yet?

12 07 2007

Here is the “about” page for Google Pages

Google page basically allows you to make a couple of webpages for yourself.  You do have some access to the html, so you can dress them up a bit!  One requirement is to get the gmail (basically google’s email program) in order to do this.  I personally didn’t think it was all that big of deal!  You can still use your own email and passcode to sign into your google account.  My sign in name is the one I choose for gmail so don’t let it take you back when you see it after you sign in!  It wont’ show your email name that you opened your google account with anymore.

The more items you use OFF this program the more webspace you can use!  For example, I still use photobucket for my images.  My account as of now still has tons of space left!  The help section seems to be pretty active, and if you do a search for what you are looking for chances are you will find it!

I was reading the help section, and I came upon a poster that had his own googlepage with tips!  I went there and did some fast reading.  I learned that you can use templates from other places, and NOT use the ones avaiable!  That is all fine and great except you have to break the template UP and place in the separate sections of their TEMPLATE!  I found that out the hard way!  When you start playing around with it you see the button to edit the html, and so of course I did!  I erased all the html that was there, and then copied my template html that I worked on instead.  What I didn’t realize is that I placed my entire template within the header portion of the page, and it looked AWFUL!  You have to break up your template into the separate sections. 

The preview section isn’t all that helpful!  I found you must view it live in order to get a good feel for what it will look like live!  YES you can play around with it without it being LIVE on the internet, and if you decide to take it down off the internet it gives you that option also!

My page is still a work in progress!  Here is is!

Engraver For You

Now you can’t add meta tags or keywords into your html from what I have read.  You must make sure your page is keyword rich, and do this naturally!  Then make sure you get some of those one way links to drive up the page rank of your site!

Helpful tip page from another google page member

What I would LIKE to do is use this page for an entrance into my ecrater store!  I placed a note on my google page noting that if they click the ‘baseball’ button for example it will take them to the baseball trophy section of my store!  I will be adding additional sports trophies, and pages with time.   Remember to use your anchor text along with other items!

Car Magnet Full Color Design up to 72 Square inches

The Full Color Car Magnet images above are samples with approximate sizes. You may request the design or layout of any of these samples or describe what you would like and we will lay it out for you. Team sport magnets will be customized to your school colors (and mascots or logo if available).

Click on images above for larger view. 4″ x 18″ or 6″ x 12″ or 8″ x 9″ are popular sizes! Basically up to 72 square inches in a rectangle shape





Placing your own images on Squidoo

4 06 2007

There is an option to upload on squidoo, but you have more control over your images when you use a little html.

 

Is the code for today!  I can’t seem to be able to figure HOW to post code on wordpress so you may have to type this out manually! 

Anyway, the first thing you need is a place to host your pictures for you to use on squidoo!  I personally have been using www.photobucket.com  for years!  Once you place your images on your photobucket account (or whom every you use to host your images) we can go on to the next step!

these are your options with photobucket, and for this example we are going to use the top choice or URL link!  Replace the website information that is given in the code I showed on top with this code that you grabbed from your photobucket account.  Right now you are READY!  You have now written for your html coded picture ready to use on squidoo!

The code above allows you to hyperlink your picture directly to the site it refers to!

If you click on the above picture it will take you directly to my squidoo page for the hat shaped name badges!  The above code will allow you to do the same things with your items!   As you may have figured out already, the top set of quotes is for the website you want them to go to, and the second set of quotes is the photobucket URL link for your picture!  Pretty cool huh?

I’m going to show another picture with directions this time, because I can’t figure out HOW to do this in wordpress!  Just I just grabbed a screen shot with directions!  This is how you wrap text around your picture in squidoo!





Squidoo and the email link!

3 06 2007

If you wish to include a link so your vistors in squidoo can email you that is very simple!  YES we are talking basic HTML again!  The last example was pretty simple, and this one will be also!

 

 Again try to use some anchor text instead of EMAIL ME!
Take out your notepad program again, and don’t use the word processor!  In the first section between the quotes (“”) you have some text that states mailto:  leave that part alone, and delete the rest of it!  Place your own email address in that blank!

 Again between the >< place the text you wish to see highlighted in your module over at squidoo!

My Email Contact is what it will look like!  AND YOUR DONE!

Basic html on squidoo is a really neat idea to personalize your modules, and make them something people will want to return to!