Find your NICHE on the internet!

17 07 2007

I read a lesson today on NICHE marketing basically on the internet!  Lets take my industry – Engraving.  Lets just say the chance of me getting to the top 10 on the internet JUST because of Trophies isn’t very likely!  I mean engravers or trophy house are plentiful aren’t they?  I can’t say that I’m someone in the middle of quality, because I don’t think I am!  We do a good job, but how many times are people willing to go do page 30 of the internet to find me?  People on the internet AREN’T very patience!  I know I’m not either at times!  LOL!  Its the same thing when you hear about people that sell baskets, children’s clothing, jewelry for example! 

I decided I was going to take this free SEO course that I found online.  SEO Training by GNC Web Creations is the name of it, and its all yahoo group based.  It has lessons that you do to learn.  I may not be able to apply EVERYTHING to my free website, but it will give me a good idea of what I need when purchase of webspace comes into the picture!

As you can guess the lesson today was about finding your NICHE!  One of the teacher’s examples was she does web design, and made a point of letting every one know just HOW MANY web designers there are!  She targets (for one thing) motorcyles websites!

She mentions that every page within your website is a door to people.  My example may not be as DYNAMIC, but I will give a try!  One page on my site may be dedicated to SOCCER TROPHIES, and another page BASEBALL TROPHIES.  If I have one page with all themes one page chances are good no one is going to stick around searching pass the cheerleader trophy, science club trophy, football trophy to get their SOCCER trophy!  She hasn’t said it yet, but I would assume you are to optimatize each page per theme!  It doesn’t matter if your customer comes to your site on page 2000 if that is where their product is!

Does this mean you leave out all those OTHER products that you sell?  Nope!  Just focus on the ‘special’ or ‘niche’ trophy in my case!  It may not even be TROPHIES for me.  I will have to see!

She had a good article on her site!

A Million Dollars   Check it out!

Baseball Flame Spinning Resin Figure Trophy Award or Gift

Soccer Trophy

Baseball Flame Spinning Colored Sports Resins Award. This trophy or gift will be well received by your recipient! They come in specially designed boxes!

With this charming design you have the weight of resin material, and comes with a ball that spins. Something new besides the traditional awards we may have received in the past. Get noticed by giving something different, and exciting!

They are approx 8″ tall, and accept 7/8″x 3 1/2″ plate approx.
Part Number JDS302
We will send your engraved plates separately!





Interactive help with learning html

13 07 2007

HTML Now!   This is a site I went to to learn basic html, and some advanced lessons as well.  You don’t have to have any special html editor software or anything.  See the screen shot below!

Above is a screenshot.  Above that he helps you with a html principal, and then asks you to use the screen to type in the html to see if you got it right.  I really got alot out of it, and wanted to share!

Diamond Resin Plate Trophy Award for Cheerleader, Cheerleading

Diamond Resin Plate Trophy Award for Cheerleading Cheerleader

These trophies include hanger and bolt for standing. They are Individually boxed and we will send you an engraved plate for it.

Comes in two Sizes!!

Size is appox 4.5″ x 6″
Plate area is approx. .75 x 2.25″
Part Number DPS63

Larger Size is 6″ x 8.5″
Plate area is approx. 1″ x 2.75″
Part Number DPS13





GooglePages are FUN! You have one yet?

12 07 2007

Here is the “about” page for Google Pages

Google page basically allows you to make a couple of webpages for yourself.  You do have some access to the html, so you can dress them up a bit!  One requirement is to get the gmail (basically google’s email program) in order to do this.  I personally didn’t think it was all that big of deal!  You can still use your own email and passcode to sign into your google account.  My sign in name is the one I choose for gmail so don’t let it take you back when you see it after you sign in!  It wont’ show your email name that you opened your google account with anymore.

The more items you use OFF this program the more webspace you can use!  For example, I still use photobucket for my images.  My account as of now still has tons of space left!  The help section seems to be pretty active, and if you do a search for what you are looking for chances are you will find it!

I was reading the help section, and I came upon a poster that had his own googlepage with tips!  I went there and did some fast reading.  I learned that you can use templates from other places, and NOT use the ones avaiable!  That is all fine and great except you have to break the template UP and place in the separate sections of their TEMPLATE!  I found that out the hard way!  When you start playing around with it you see the button to edit the html, and so of course I did!  I erased all the html that was there, and then copied my template html that I worked on instead.  What I didn’t realize is that I placed my entire template within the header portion of the page, and it looked AWFUL!  You have to break up your template into the separate sections. 

The preview section isn’t all that helpful!  I found you must view it live in order to get a good feel for what it will look like live!  YES you can play around with it without it being LIVE on the internet, and if you decide to take it down off the internet it gives you that option also!

My page is still a work in progress!  Here is is!

Engraver For You

Now you can’t add meta tags or keywords into your html from what I have read.  You must make sure your page is keyword rich, and do this naturally!  Then make sure you get some of those one way links to drive up the page rank of your site!

Helpful tip page from another google page member

What I would LIKE to do is use this page for an entrance into my ecrater store!  I placed a note on my google page noting that if they click the ‘baseball’ button for example it will take them to the baseball trophy section of my store!  I will be adding additional sports trophies, and pages with time.   Remember to use your anchor text along with other items!

Car Magnet Full Color Design up to 72 Square inches

The Full Color Car Magnet images above are samples with approximate sizes. You may request the design or layout of any of these samples or describe what you would like and we will lay it out for you. Team sport magnets will be customized to your school colors (and mascots or logo if available).

Click on images above for larger view. 4″ x 18″ or 6″ x 12″ or 8″ x 9″ are popular sizes! Basically up to 72 square inches in a rectangle shape





Placing your own images on Squidoo

4 06 2007

There is an option to upload on squidoo, but you have more control over your images when you use a little html.

 

Is the code for today!  I can’t seem to be able to figure HOW to post code on wordpress so you may have to type this out manually! 

Anyway, the first thing you need is a place to host your pictures for you to use on squidoo!  I personally have been using www.photobucket.com  for years!  Once you place your images on your photobucket account (or whom every you use to host your images) we can go on to the next step!

these are your options with photobucket, and for this example we are going to use the top choice or URL link!  Replace the website information that is given in the code I showed on top with this code that you grabbed from your photobucket account.  Right now you are READY!  You have now written for your html coded picture ready to use on squidoo!

The code above allows you to hyperlink your picture directly to the site it refers to!

If you click on the above picture it will take you directly to my squidoo page for the hat shaped name badges!  The above code will allow you to do the same things with your items!   As you may have figured out already, the top set of quotes is for the website you want them to go to, and the second set of quotes is the photobucket URL link for your picture!  Pretty cool huh?

I’m going to show another picture with directions this time, because I can’t figure out HOW to do this in wordpress!  Just I just grabbed a screen shot with directions!  This is how you wrap text around your picture in squidoo!





Squidoo and the email link!

3 06 2007

If you wish to include a link so your vistors in squidoo can email you that is very simple!  YES we are talking basic HTML again!  The last example was pretty simple, and this one will be also!

 

 Again try to use some anchor text instead of EMAIL ME!
Take out your notepad program again, and don’t use the word processor!  In the first section between the quotes (“”) you have some text that states mailto:  leave that part alone, and delete the rest of it!  Place your own email address in that blank!

 Again between the >< place the text you wish to see highlighted in your module over at squidoo!

My Email Contact is what it will look like!  AND YOUR DONE!

Basic html on squidoo is a really neat idea to personalize your modules, and make them something people will want to return to!





Squidoo and the hyperlink!

2 06 2007

I have been extremely busy lately, but I finally had the time to do two Squidoo lens for the store online!  Within 5 minutes of posting the first one I had 7 visits and a rating of 5.

Now it would seem to me that the more relevant tags you use (and if you think about its really KEYWORDS) the more success you might have for traffic!  Its really strange to start so low, and watch the numbers grow day by day!  Don’t forget to use the keyword tools I placed on the sidebar to make sure you use something that the search engines like!
What is NICE about squidoo is that you are able to use html.  Now don’t get excited because basic html really isn’t all that hard to learn!  When you find little pieces of code save them in the notepad program and not your word processor. 

You can use HTML in the modules that they supply.  From what I have figured out – all of them!  The first module has the html editor in there, and that did confused me because the rest of them didn’t!  For visual purposes make sure you click ‘wrap text’ for that module that offers the html editor.  I added the code directly into the other modules.  Here are some basic html codes for you.

We are going to start by making a hyperlink. That means you click on some words and it ZOOMS you to that website!  Below is the code:

 

When making a hyperlink to a website don’t forget to use that ANCHOR text!  Don’t use ‘click here’ for my site!  Remember your tagline for your website, blog, store etc and use that!  For this example I will use the title of my lens.    Above is a snippet of code to paste into your note pad program!  Then I will explain it!

 Now you see the website in the first part between the quotes (“ “)?  That is your first section!  The easiest way at first is to actually GO to the website you want to hyperlink, and look to the address bar!  Highlight that address (the whole thing) with your mouse and copy it.  You can do that a couple of ways.

1. Right click and hit copy
2. Look to the very TOP of the screen and click Edit and click the copy command
3. Click your control button or CTRL button and then hit the C button. 

Next go into that code above and delete the domain dot com part (the whole thing), and just leave the quotes.  With then paste your website address in there!

1. Right click and hit paste
2. Edit again and then click paste
3. Control (CTRL) and V

Now wasn’t that easy?  YEP and you are halfway there!
The second part isn’t that hard either!  In between the >< where is says my website – delete that and USE your anchor text!  Below is a hyperlink right to the page I mentioned before!  I will get you another basic lesson tomorrow!

Below is an example that I used with the squidoo link to my page that I am talking about the badge in the description below!

 Name Tag or Name Badge Full Color and Tooth Shaped Dentist   





Do you Squidoo? Could help your Traffic!

29 05 2007

For the last couple of days I have been helping a partner from another site Emotional Abuse and Your Faith put up some Squidoo pages.  It seems to be fairly simple, and easy to do!  Its nice because they do have a blog going into more detail, and also a forum you can go to and ask questions!  Use your keywords, and you also need (at times) some basic HTML.

When you read the squidoo site they speak about ‘lens’, and basically all that means is a web page!  We took a couple of her pages, and a couple of new articles that she wrote and placed them on squidoo.  As we searched around a bit we found new ways of doing this to gain some income.  YES squidoo will pay you for being there!  They have adsense articles on your page, and you also can choose some advertisers as well. You have a choice of either pocketing the cash, donating it to a charity, and part of it to a charity. 

You can use up to 40 keywords, and like most other places you use visit some other pages to get an idea of HOW they format, and what keywords they use.    We used her articles to promote BOTH her blog (Emotional Abuse and Your Faith), this blog (Nice Used Clothes For Charity), and the store (Ecrater – Nice Used Clothes For Charity) we write about here.  I haven’t checked with her, but I have noticed that I got some hits from it already here!  Our ranking when we placed the articles on there at the beginning was +100,000, and it has risen to +20,000 in a couple of days.

We both figured out HOW to do the pages, and this morning I submitted them to search engines and blog engines as well!  I sent out a couple of emails to friends about it, and she is going to place her pages on her blog.  This week I plan on placing some advertising for the store on there.

Here are a couple of her pages:

Emotional Abuse and Your Faith – Introduction Page 

When Everything I do is not right!

Is this the Proper Form of Communication?

The Abusive Person

Jesus Heals Abuse Board – Domestic, Verbal and Emotional Abuse

 Head over to Squidoo, and gets your ranking to grow and traffic to your site!  We will write about this more later!  Let us know what you can learned!

 Jaclyn Smith Womens Sweater Gorgeous White w/ pearls crochet

Jaclyn Smith Womens Sweater Gorgeous White w/ pearls crochet

White to Light Ivory Jaclyn Smith Sweater with Pearls, Extra Embellishments in Stitching, and some silver metallic thread – Please see smaller portion in picture to see some of the detail!

It has a crocheted neckline with a pearled hoop closure in the back.

Tags states: RN 79286, Style NO 9373

73% Acrylic, 24% Nylon

Size Large

Hand wash with mild soap – do not twist or wring – reshape dry flat

Garment laying down flat

Armpit-to-Armpit 23”

Shoulder-to-Shoulder 23”

Inseam armpit to hem of sleeve 20

Shoulder to Hem at bottom 25.5”

This Jaclyn Smith sweater is in perfect shape – not a mark on it! I would be surprised if it was worn ONCE! The detail on the top of the sweater is JUST very detailed and very feminine! It’s hard to get all the detail in this beautiful Jaclyn Smith sweater!